How many internal links should appear in a blog post?

Internal links are a great way to showcase the depth of your content, improve engagement on the page and trustworthiness. Some benefits of internal linking include:

  1. Improved navigation for users: Internal links help users find the information they are looking for on a website by providing them with a clear structure and hierarchy.
  2. Increased chance of being indexed by search engines: By linking to pages on your own website, you increase the chance that those pages will be indexed by search engines.
  3. Boost to overall SEO efforts: Internal links can help boost your website’s SEO by spreading link equity around your site and helping search engines crawl and index your content.
  4. Greater control over link equity: By carefully choosing which pages to link to internally, you can control how link equity is distributed around your website. This can be beneficial if you want to direct link equity to specific pages on your site.
  5. Improved website stickiness: Internal links keep users engaged on your website by providing them with a way to move around your site and discover new content. This can help reduce your bounce rate and increase the amount of time someone spends on your site.

In this article, let’s do deep dive into the different types of interlinks, the number of internal links one should have in a blog post, best practices for interlinking and ways to find such opportunities in your blog.

The Different types of interlinks

Number of interlinks in your blog

15 Ways to find website interlinking opportunities

Best practices for interlinking

Types of interlinks

There are four types of internal links for a blog – Contextual links, Navigational links, Footer links and Image links.

Contextual links are links that appear in the page content. They are often used to provide additional information about the topic, or to link to related pages.

Navigational links allow your users to navigate between different pages. They typically appear as a menu of options that can be clicked on to take the user to another page, or as a series of links that allow the user to move forward or backward through the content on the current page.

Footer links are located at the bottom of a website page, and often include a list of helpful links to other pages on the site. These links help visitors access the important pages of the website.

Image links are a way to hyperlink an image to another webpage or document. When clicked, the image will take the user to the linked page. Image links are often used to create banners or buttons that link to other pages.

Number of internal links in a blog

Now, back to the number of the interlinks that you need to have in a blog. Most studies appear to suggest to include at least 4-5 interlinks for every 1500 words in a blog. Having too many links on the page will dilute their value too.

Again, you do not have to force yourself to ensure you meet a certain number. Ideally, you would want to plan out your blog in such a way that you have instances on the page that naturally lead to other pages of your website. Creating ‘anchors’ that flow with the content and doesn’t seem forced is the key.

15 Ways to find website interlinking opportunities

  1. Look for other bloggers who write about similar topics as you.
  2. Find blog posts that mention topics related to your blog post.
  3. Use Google Alerts to find new blog posts that mention your blog post.
  4. Check out social media sites like Twitter and Facebook to see if anyone has shared your blog post.
  5. Use Google AdWords to find websites that are related to your blog post.
  6. Use Google Scholar to find academic papers that mention your blog post.
  7. Check out the blogrolls of other bloggers who write about similar topics as you.

10 Best Blog Interlinking Practices

  1. Plan your linking strategy.
  2. Use keyword-rich anchor text.
  3. Link to relevant pages.
  4. Use social media to build links.
  5. Foster link relationships.
  6. Monitor your link profile.
  7. Disavow links from low-quality websites.
  8. Optimize your website for search.
  9. Use link bait.
  10. Monitor your competitors’ linking strategies.

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